Self Care Made Personal

ARETE & ATHENE

NATURAL BEAUTY WITH A TWIST
Introducing skincare, makeup, and beauty accessories that look like a Mediterranean get away and feel heaven-sent.

Our team of product developers and designers is committed to innovating trend-forward, quality-first tools and formulas to enhance your natural beauty on a budget.With headquarters in the heart of Manhattan, we build each and every product from scratch including our unique packaging, custom molds, original scents, and seasonal collection drops. Working with retailers nationwide, we have the ability to develop exclusive formulas, scents, and more.

ARETE & ATHENE 2025

WHO WE ARE

Venture into the world of Ancient Greece…

Transform your daily routine with health and beauty products inspired by the timeless elegance of Greek spas. From skin-nourishing body butters to refreshing, travel-ready essentials, our collection blends the best of ancient rituals with modern formulations. Every product is crafted to transport you to a Mediterranean oasis, delivering luxurious results and a self-care experience rooted in Greek tranquility.
About Us

Paradise is in sight…

Our colorful mélange of bath & beauty products fits a variety of needs from at-home spa nights to maintaining calming routines while traveling. Shop our seasonal gift sets when you’re looking to treat someone special –
or even yourself.  
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Indulge Your Skin

Our rich, velvety body butters are a feast for your senses—infused with nourishing ingredients and heavenly scents inspired by Mediterranean bliss. Experience hydration that lingers, leaving your skin soft, radiant, and irresistibly touchable.
Find A Store Near You

Shop Our Selection of Luxury Products

Hand Soaps

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Body Lotions

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Body Wash's

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Our Most Coveted
Self-Care Products

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Experience the Finest Features
in Our Luxury Timepieces

Never tested on animals.

Our passion for developing the best and brightest in skincare and makeup doesn’t come at the price of our furry friends. We’re dedicated to ethical production, no matter what.

High-quality materials

From soft, calming hues to formulas that enhance your natural radiance, every detail is thoughtfully designed to encapsulate the splendor of the Mediterranean.

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Explore Our Selection of Luxury Self-Care Products

Hand Soaps

01
The highest standard in watchmaking.

Body Washs

02
Designed to counteract the effects of gravity and enhance accuracy.

Body Lotions & Butters

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Luxury products that elevate any routine.

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Sarah Smith

CEO of Juicy Watches

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Sarah Smith

CEO of Juicy Watches

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

Sarah Smith

CEO of Juicy Watches